Fuling Zhacai(SZ:002507)2025-11-07 08:42Sales Performance - The sales situation in Q3 showed a recovery, attributed to the company's promotional marketing strategies [2] - The company expects to maintain the recovery rhythm of terminal inventory adjustments based on market feedback [2] New Product Launches - New products such as the "Stir-fried" series and various bean products will be launched in 2024, with initial sales conducted online [3] - The online sales channel allows for broader consumer reach and quicker feedback, enhancing brand promotion [3] Marketing and Expense Planning - The company plans its annual marketing expenses at the beginning of the year, adjusting based on product launches and promotional needs [4] - Sales expenses have increased to accelerate new product launches and enhance terminal promotion for the pickled vegetable category [10] Restaurant Channel Development - The company has developed new products for the restaurant channel, including pickled chili and ginger, expanding its customer base [5] - The sales team for the restaurant sector consists of approximately 50 personnel, focusing primarily on pickled vegetables [5] Management Changes - The company appointed a new executive vice president, who has experience in local agricultural products, and a new vice president with strong expertise in quality management [6] Shareholder Matters - The company is exploring the feasibility of equity incentives but currently has no plans in place [7] - Dividend distribution is pending approval from the shareholders' meeting, with arrangements to be made post-approval [8] Profitability and Cost Management - The company maintains high gross margins for pickled vegetables due to stable raw material prices and sufficient inventory [9] - The company has established a value management system in response to requirements from the local state-owned assets supervision and administration commission [11] Organizational Changes - The company has streamlined its organizational structure to improve efficiency and adjusted its sales strategies to focus on results-oriented incentives [12]