立高食品(300973) - 2025年11月13日投资者关系活动记录表

Group 1: Business Strategy and Growth - The company focuses on a product manager responsibility system based on production lines, aiming to identify and overcome bottlenecks for strategic investments [2][3] - The company plans to enhance its product sales channels and consumer demand research to tap into the market potential of its major products [3] - With the completion of a new facility, the company expects improvements in production scale and efficiency [3] Group 2: Market Trends and Competition - The baking industry is currently in a popularization phase, leading to changes in traditional business models, with strong demand from the restaurant channel for innovative products [4] - The company does not compare its investments with competitors but focuses on analyzing its market investment efficiency [4][5] - The company is already engaged in the supermarket channel and has a dual supply system for direct and distributor sales [5] Group 3: Innovation and Product Development - Key innovations in the cream industry include sourcing quality raw materials, advanced production lines, and high-quality formulations [6] - The company has established a joint venture with Feihe to secure advantages in raw material sourcing [6] Group 4: Raw Material Management - The company employs a quarterly locking strategy for bulk raw material purchases to mitigate price fluctuations [7] - Sufficient sugar has been procured in advance, with plans to lock in prices if market trends indicate an increase [8] Group 5: Production Capacity and Utilization - The current average annual production capacity utilization rate is approximately 70%, with plans to enhance this following the relocation of the Nansha factory [9] - The company prefers to engage in common market activities rather than pursuing unique strategies that competitors may avoid [9] Group 6: Pricing Strategy - The company's pricing strategy is influenced by customer pricing strategies rather than direct adjustments to its own product prices [9]