华图山鼎(300492) - 投资者关系活动记录表

Group 1: Company Overview and Expansion Plans - The Mogan Mountain base was planned in June 2025 with an initial capacity of 300 people, which expanded to 500 within a month due to high demand [1] - The base currently has a total area of approximately 4,000 square meters, with 13 classrooms and 2 self-study rooms, accommodating 1,370 students, and future plans aim for a total capacity of 1,550 [2] - The company plans to establish over 320 bases nationwide, with a target of launching more than 70 bases in 2025, aiming for an average of one new base per week [4] Group 2: Market Strategy and Product Offerings - The main product for non-degree training is the "Direct Train" program, which integrates resources through a subject-based teaching model, enhancing operational efficiency [5][6] - The company is focusing on high-quality "product + delivery" investments to meet the changing demands of students, particularly in lower-tier cities [3] - The "Direct Train" product is promoted through a three-pronged strategy: new projects will primarily offer this product, existing short-term courses will be replaced, and all branches will transition to this product [9] Group 3: AI Integration and Competitive Positioning - The company has developed a matrix of AI products, including AI interview feedback and personalized tutoring, which are applied across various learning scenarios, significantly improving delivery efficiency [7] - The competitive landscape is shifting towards larger institutions, with the company relying on three core strategies for differentiation: regional operations in lower-tier cities, focus on the "Direct Train" product, and deep integration of AI technology [8] - The company plans to launch a membership-based AI product package in 2026, aimed at expanding brand influence and driving traffic to offline bases [9]