苹果公司-2025 年 11 月 App Store 消费增速放缓至同比 + 6%
AppleApple(US:AAPL)2025-12-03 02:16

Summary of Apple Inc. (AAPL) November 2025 App Store Spending Conference Call Company Overview - Company: Apple Inc. (AAPL) - Industry: Technology, specifically mobile applications and services Key Financial Metrics - November 2025 App Store Net Revenue: $6.61 billion, representing a growth of +6% year-over-year (yoy) from $6.24 billion in November 2024, decelerating from +9% yoy growth in October 2025 [2][3] - App Store Spending Growth: November 2025 marked the lowest month for App Store spending growth in 2025 to date, below the average November growth rate of +10% yoy from 2022-2024 [3][7] Core Insights 1. Spending Trends by Category: - Games: Declined -2% yoy in November 2025, compared to +3% yoy in October 2025, making up approximately 44% of total App Store revenue [3][5] - Entertainment: Accelerated to +5% yoy growth from +4% yoy in October 2025 [5] - Photo & Video: Decelerated to +16% yoy growth from +17% yoy in October 2025 [5] 2. Geographic Performance: - United States: Slowed to +3% yoy from +8% yoy in October 2025, accounting for 36% of total App Store revenue [6] - Japan: Declined -2% yoy from +4% yoy in October 2025, representing 10% of total revenue [6] - China: Slight improvement to -1% yoy from -2% yoy in October 2025, comprising 20% of total revenue [6] 3. Future Outlook: - Despite the deceleration in App Store revenue growth, expectations remain that Apple's Services segment will be supported by faster growth in other service categories, including iCloud+, AppleCare+, Apple Music, and Apple Pay [1][3] - The overall Services revenue is expected to grow in line with the previous fiscal year (F2025) at +14% yoy, despite App Store growth tracking below guidance [1][2] Risks and Challenges - Consumer Demand: Weakening consumer demand for products and services could impact revenue, particularly as approximately 50% of Apple's revenue comes from iPhones [16] - Supply Chain Disruption: Potential geopolitical tensions may disrupt global trade and affect Apple's supply chain, which is heavily reliant on China for final assembly [17] - Intensifying Competition: Apple faces significant competition across various sectors, including video streaming and app distribution, which could impact its market position [18] - Regulatory Risks: Increased regulatory scrutiny in major markets could weaken Apple's competitive advantages [19] Investment Recommendation - Rating: Buy - 12-Month Price Target: $320, reflecting a potential upside of 13% from the current price of $283.10 [15][25] - Valuation: Attractive relative to historical multiples and key tech peers, with expected gross profit growth driven primarily by Services over the next five years [23] Conclusion - The deceleration in App Store spending growth presents near-term risks, but the overall strength of Apple's ecosystem and growth in other service categories provide a positive outlook for the company's revenue trajectory. The investment recommendation remains bullish, supported by a strong brand and expanding active installed base.