Guangbo(SZ:002103)2025-12-04 07:26Group 1: Company Overview and Investor Relations - The company, Guangbo Group Co., Ltd., is identified by stock code 002103 and is involved in investor relations activities, including specific object research and on-site visits [1][2]. - The investor relations activity took place on December 4, 2025, in the company meeting room, with participation from various financial institutions [2]. Group 2: Product Development and Marketing Strategies - Guangbo launched its first潮玩 (trendy toy) store in Shanghai on November 28, 2025, marking a strategic shift from traditional stationery to cultural and trendy toys [3]. - The store features interactive areas to enhance customer experience and will host pop-up events in December 2025 to engage with the target audience [3]. - The company is focusing on the Z generation's consumption needs and plans to develop food products linked to popular IPs, such as "Detective Conan," to enhance market presence [4]. Group 3: IP Strategy and Market Expansion - Guangbo's IP strategy involves a dual approach of developing both head IPs for traffic generation and long-tail IPs for niche market penetration, creating a sustainable growth model [6]. - The company is expanding its潮玩 product offerings internationally, particularly in Southeast Asia, where there is a growing demand for culturally rich and creatively designed products [6].