PINLIVE(SZ:300892)2025-12-05 08:02Group 1: Brand Development and Marketing Strategy - The company has been focusing on brand building since 2012, transitioning from traditional marketing methods to platforms like Douyin, achieving progress in the second half of this year [2] - The core logic of imported food is to acquire categories with resource or cost advantages, such as olive oil, where the company has established a reputation and improved supply chain flexibility [3] - The online sales ratio is approximately 65%, while offline sales account for about 35%, with strategies like "brand self-broadcasting + influencer distribution" being employed to enhance product exposure [3] Group 2: Financial Performance and Future Outlook - The company experienced losses in 2023 but aims to turn a profit in 2024, attributing recent performance fluctuations to external factors like the Russia-Ukraine war and rising supply chain costs [3] - The company has increased procurement from Australia and New Zealand by 40% in the first three quarters of 2025 compared to the entire year of 2024, leveraging resource advantages and tariff benefits [3] - The company emphasizes long-term business development and is currently in a phase of supply chain adjustment and transformation [5] Group 3: Investor Relations and Market Confidence - Shareholder reductions are personal financial arrangements that comply with regulations and do not affect company control or ongoing operations [5] - The company is committed to long-termism and aims to solidify its business fundamentals to support sustained stock price performance [5] - The company has previously implemented share buybacks during periods of low stock prices as part of its efforts to protect investor rights [5]