Bigmerce (US:BIGC)2025-12-09 15:22Summary of Commerce.com Conference Call (December 09, 2025) Company Overview - Company: Commerce.com (formerly BigCommerce) - Industry: E-commerce and application software Key Points Company Transformation and Rebranding - The company underwent significant changes in leadership and operational structure over the past year, focusing on human capital and integrating its three brands: BigCommerce, Feedonomics, and Makeswift under the new name "Commerce" [4][5][6] - The rebranding aimed to unify the product offerings and enhance market presence, with positive reception noted despite challenges of being named after a broad category [7][8] Product Development and Market Position - The company is heavily investing in product development, particularly in the agentic AI space, which allows for autonomous agents to operate on behalf of customers [9][10] - Feedonomics serves 30% of the Internet Retailer 1000, providing enriched product catalogs that enhance discoverability in the agentic environment [9][10] - The integration of products is ongoing, with a focus on shipping more products and improving product-led growth, which was previously lacking [5][6] Merchant Engagement and AI Evolution - Merchants are at various stages of AI adoption, with a significant interest in discoverability rather than direct shopping experiences due to control issues [12][13][14] - The company recognizes the need for merchants to optimize their presence in AI-driven environments while maintaining brand integrity [14] B2B Market Focus - The B2B segment has shown strong growth, particularly in mid-market and enterprise sectors, driven by back-office complexities and the need for automation [27][30] - AI is expected to significantly impact B2B operations, with many manufacturers and distributors still not digitized, presenting a large total addressable market (TAM) [30][33] Partner Channel and Strategic Alliances - The company is enhancing its partner channel efforts, particularly with GSIs like Accenture, to facilitate transformation services alongside software solutions [43][44] - The partnership with Microsoft for Feedonomics Surface aims to provide a self-service version of the product, expanding its reach into the market [46][48] Payment Strategy Evolution - The company is transitioning from a referral model to a reseller model for payments, aiming to provide a seamless experience for mid-market customers while capturing incremental economics [52][54][55] Growth Drivers and Future Outlook - The focus is on improving net revenue retention (NRR) and expanding the customer base through product-led growth initiatives [56][57] - The company acknowledges the need for better growth rates relative to investments and is prioritizing shareholder returns while avoiding acquisitions [70][72] Market Trends and Challenges - The e-commerce landscape is evolving rapidly, with brands navigating new commercial models and the complexities of AI integration [60][67] - The upcoming holiday season is seen as a critical period for assessing market performance, with expectations of a mediocre shopping experience due to ongoing adjustments in technology [69] Additional Insights - The company is committed to organic growth and improving operational efficiency without pursuing aggressive M&A strategies [72] - There is a strong emphasis on balancing investment in growth with margin expansion to ensure sustainable shareholder value [70][71]