中通客车(000957) - 000957中通客车投资者关系管理信息20251217

Group 1: Competitive Advantage - The company emphasizes the importance of maintaining a moderate scale advantage as a foundation for competitiveness [2] - Strong R&D capabilities are crucial due to the highly customized nature of buses, enabling quick responses to customer needs [2] - Establishing a comprehensive sales and after-sales service network is essential for customer experience and brand reputation [2] Group 2: Domestic Market Growth - The domestic bus market is expected to maintain a stable annual update volume, driven by structural upgrades and renewals [3] - The international market is showing a continuous growth trend, influenced by China's increasing global influence and manufacturing strengths [3] Group 3: Hydrogen Fuel Cell Technology - The company is actively researching fuel cell technology and conducting product validation in policy-supported regions [3] - Challenges for large-scale commercialization include hydrogen storage, transportation, and infrastructure [3] Group 4: Brand Value and Market Positioning - The term "cost-performance ratio" reflects China's manufacturing advantages but indicates a need for improved brand premium [4] - Continuous product quality enhancement and innovation are necessary for long-term brand elevation and profit improvement [4] - The company aims to gradually enhance product value and brand positioning by leveraging its complete supply chain in new energy buses [4] Group 5: International Market Strategy - The strategy focuses on "point-to-surface" expansion, prioritizing countries with established orders and good reputations as regional benchmarks [5] - This approach aims to efficiently expand business by utilizing existing brand recognition and service networks [5] Group 6: Brand Building in Overseas Markets - The company is actively involved in international brand-building activities, leveraging the reputation of Shandong Heavy Industry Group's subsidiaries [6] - Utilizing group resources and channel synergies is key to successful overseas market expansion [6]