Yanjing Brewery(SZ:000729)2025-12-25 10:20Group 1: Strategic Development - The "14th Five-Year Plan" marks a significant strategic restructuring period for Yanjing Beer, focusing on growth and transformation as key themes [2] - The company aims to maintain a positive development trend through reform and innovation, with a focus on "second entrepreneurship and revitalizing Yanjing" as the main theme of the "15th Five-Year Plan" [2] - Key economic indicators have shown continuous growth for five years, leading the industry and demonstrating strong growth resilience [2] Group 2: Market Development - Yanjing Beer employs a "full-channel integration + regional deep cultivation" strategy to activate market growth potential and optimize regional strategies [3] - The company has introduced the "Hundred Cities Project" to enhance market development strategies, focusing on expanding sales networks and market coverage [3] - There is a positive trend in market expansion and product upgrades in emerging markets and new consumption scenarios [3] Group 3: Digital Transformation - The company recognizes the strategic value of digital transformation for traditional manufacturing and has integrated digital upgrades into its core strategic initiatives [4] - A "154" digital strategy blueprint is being implemented, focusing on supply chain digital transformation and establishing a digital operation system platform [4] - The goal is to achieve "fully online business, fully connected processes, and data visualization," creating an agile, intelligent, and green supply chain [4] Group 4: Product Innovation - Yanjing Beer drives product upgrades through R&D transformation, leveraging its national-level technology center and laboratories [5] - The company has increased R&D efforts to meet diverse consumer demands, developing strategic products like Yanjing U8 and V10 white beer [5] - An innovative model of "developing a batch, launching a batch, and reserving a batch" for product development has matured, covering various market segments [5]