舍得酒业20251225

Summary of Shide Liquor Industry Conference Call Company Overview - Company: Shide Liquor Industry - Industry: Baijiu (Chinese liquor) Key Points Industry and Market Performance - The macroeconomic and consumer environment has led to weakened sales for some products, but Shide's banquet market strategy and the T68 product have performed well, with T68 showing particularly strong sales compared to other products [2][3] - The opening rate for the premium product "Pinwei Shide" is approximately 60%, with significant recovery in markets outside the province, especially in Shandong, Tianjin, and Dezhou [2][5] - Online sales have maintained growth through blind box promotions and other activities, accounting for 11% of total sales [2][8] Sales and Product Performance - In 2025, 85% of distributors are profitable due to strict price control and high-pressure regulation ensuring stable pricing [2][6] - Major products can be categorized into brand-up and channel-down strategies, with T68 outperforming other products [3][4] - The company expects a gradual recovery in the market, with a potential for a "front low, back high" trend in 2026 [4][10] Distributor and Inventory Management - The distributor structure remains stable, with over 75% being large distributors, which have strong risk resistance [2][6] - The number of distributors decreased by 100 to around 2,500, while inventory for "Pinwei Shide" has reduced to 3 months from 6-7 months last year [6][9] - The company emphasizes price control and distributor profitability, avoiding stockpiling to prepare for future industry recovery [6][7] Strategic Initiatives - Shide Liquor is focusing on long-term healthy development and strategy execution, with no immediate pressure from the group [11] - The company plans to increase prices for "Pinwei Shide" and upgrade T68's flavor profile, anticipating intensified competition in the mass market [4][12] - The company is exploring innovative internet sales models and aims for online revenue to reach over 20% in the next 2-3 years [14] Future Outlook - The overall performance of the baijiu industry is expected to improve during the 2026 Spring Festival, but full recovery may take about two years [10] - Shide anticipates maintaining growth in the mass market, leveraging its full price range product coverage and strong brand recognition in lower-tier cities [13][14] Organizational Structure - There are no plans for changes in the executive team or ownership structure, maintaining stability at the management level [15] Feedback and Payment Collection - The company has completed its payment collection for 2025, with inventory planning based on scientific targets rather than merely chasing report results [16]