长虹美菱(000521) - 000521长虹美菱投资者关系管理信息20260108

Group 1: Domestic Refrigerator Strategy - The company is implementing a "marketing transformation and direct user access" strategy in the domestic refrigerator market, focusing on high-quality customer operations and comprehensive user engagement [1] - New product launches include multiple M fresh products, emphasizing "best preservation and quality thawing" to strengthen the brand label "Meiling preserves well" [1] - The market strategy centers on user-centric operations, enhancing team flow operation training, and improving new media capabilities [1] - The company is committed to high-quality channel operations, reinforcing existing channel capabilities, and accelerating retail transformation in core stores [1] Group 2: Overseas Refrigerator Strategy - The overseas refrigerator market strategy focuses on reshaping product platforms based on mainstream market structures and differentiating similar products [2] - The company is increasing product investment to align with global consumer demand trends, promoting "frost-free, variable frequency, multi-door, and energy-saving" products [2] - Business expansion targets include accelerating layout in Asia, Africa, and Latin America to continuously increase market share [2] Group 3: Domestic Air Conditioning Strategy - The domestic air conditioning market strategy involves optimizing sales rhythm, conducting special promotions offline, and leveraging popular products online to drive traffic growth [3] - Product development is driven by user needs and innovation, enhancing R&D and market alignment to support product launches [3] - The company is transitioning from B2B to B2C marketing, focusing on delivering products directly to users [3] Group 4: Overseas Air Conditioning Strategy - The overseas air conditioning strategy includes improving product matrices and accelerating platform development to meet customer needs [5] - The focus is on Latin America, the Middle East, and Europe, deepening relationships with core regional customers and building a comprehensive customer service system [5] - The company aims to capitalize on emerging market opportunities in Africa while ensuring sustainable growth of its own brand business [5]