Changhong Meiling (SZ:000521)2026-01-12 10:38Group 1: Domestic Refrigerator Strategy - The company is implementing a "marketing transformation and direct user access" strategy to enhance customer operations and product structure upgrades [1] - Focus on launching multiple fresh products emphasizing "best preservation and quality thawing" to strengthen brand identity [1] - Emphasis on high-quality channel operations and enhancing new media capabilities to improve user engagement [1] Group 2: Overseas Refrigerator Strategy - The company is reshaping product platforms in mainstream markets and increasing product investment based on differentiated strategies [2] - Focus on high-end, mid-range, and low-end product matrices to meet diverse consumer demands [2] - Accelerating market expansion in Asia, Africa, and Latin America to increase market share and develop a strong international brand image [2] Group 3: Washing Machine Strategy - The company is focusing on large-capacity product development and enhancing competitiveness through product upgrades [3] - Plans to improve manufacturing capabilities and establish a smart digital factory in Mianyang [3] - Strengthening marketing collaboration with key customers and enhancing brand integration through new media [3] Group 4: Domestic Air Conditioning Strategy - The company aims to optimize sales rhythm and enhance online and offline promotional strategies to drive traffic growth [4] - Product development is driven by user needs and innovation, with a focus on technology and intelligence [4] - Multi-channel collaboration is emphasized to create a win-win ecosystem [4] Group 5: Overseas Air Conditioning Strategy - The company is enhancing product matrices and adopting agile strategies to capture market opportunities [5] - Focus on core customers in Latin America, the Middle East, and Europe to build a comprehensive customer service system [5] - Prioritizing brand development and deepening market presence in key regions [5]