Boot Barn(BOOT) - 2026 FY - Earnings Call Transcript

Financial Data and Key Metrics Changes - The company achieved a merchandise margin expansion of 110 basis points, exceeding the guidance of 30 basis points year-over-year [2][3] - Over the past seven years, the company has seen a total of 700 basis points of merchandise margin expansion [5] Business Line Data and Key Metrics Changes - The exclusive brand penetration met expectations, contributing to growth but not the margin beat [3] - Lower markdowns compared to historical levels have allowed for better full-price selling, positively impacting margins [4] Market Data and Key Metrics Changes - The total addressable market (TAM) was increased from $40 billion to $58 billion, with the Country Lifestyle segment contributing to this growth [22][23] - The company is expanding its store count target from 900 to 1,200, indicating a broad-based growth strategy across various markets [24][25] Company Strategy and Development Direction - The company is focusing on building a proper sourcing team for exclusive brands to enhance margin gains [7][8] - Marketing initiatives are being tailored to attract the Country Lifestyle customer, with partnerships in mainstream events like NASCAR and the NFL [20][21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the economic landscape, noting that tax refunds and increased disposable income could positively impact sales trends [44][45] - The company is targeting a mid-teens EBIT margin over time, with current projections around 13% for the fiscal year [38] Other Important Information - The company is leveraging social media, particularly TikTok, to enhance brand visibility and drive store traffic [35][36] - The ideal new store format is approximately 12,000 sq ft, with an average new store volume of about $3.2 million [24][27] Q&A Session Summary Question: What are the drivers behind the merchandise margin expansion? - The company attributed the margin expansion to better buying economies of scale and lower markdowns compared to previous years [2][4] Question: How is the company approaching pricing in relation to tariffs? - The company has decided to hold exclusive brand pricing through the holiday season and plans to implement low single-digit price increases post-holiday to preserve margin [16] Question: What is the strategy for reaching the Country Lifestyle customer? - The company is engaging in mainstream marketing initiatives and partnerships to attract this demographic, which includes sponsoring events like Stagecoach [20][21] Question: How does the company view the economic landscape affecting its core customer? - Management noted that the core customer, with a household income of around $75,000-$80,000, could benefit from tax refunds and increased disposable income, which may positively influence sales [44][45]