盛天网络20260112

Summary of ShengTian Network Conference Call Company Overview - ShengTian Network is transitioning from traditional overseas marketing to a combination of ICU (Information, Community, User) and influencer marketing, particularly in high AI adoption markets like Europe, Latin America, and Russia. The company achieved a 30% growth after focusing on overseas markets starting in the second half of 2025, with expectations for accelerated growth in 2026 [2][4][7]. Key Points and Arguments Industry and Market Trends - The overseas market shows significant demand for AI applications, especially in regions with strong payment habits like Europe and emerging markets such as Latin America and Russia [4][7]. - The company anticipates a gradual shift to a fully paid model in the domestic market, leveraging tool applications to enhance user engagement through social features [2][7]. Product Development and IP Strategy - ShengTian Network's original IP, "Star Wings," has performed exceptionally well in Japan, leading to collaborations with local manufacturers for merchandise. The company plans to continue developing this IP and introduce easier versions to expand its user base [2][6]. - The company aims to extend the lifecycle of its games and diversify game types and characters to create enduring IPs. For instance, the DLC for "National Legend" has maintained high user interest and engagement [8]. AI Product Growth - The AI music product, which competes with Suno, has shown rapid growth, with a monthly increase of 20%-30% recently. The current revenue is in the hundreds of thousands, with a goal to enter the top five and achieve a GMV of one million or more [3][9]. - ShengTian Network is also developing other AI products, including general AGI, AI image platforms, AI fortune-telling, and AI social applications, with expectations for traffic generation in 2026 [9]. Competitive Advantage - The Chinese overseas team has a strong competitive edge in the global AI application market, with 40%-50% of the top 20 or 30 applications developed by Chinese teams. The company emphasizes its understanding of user needs and the importance of lowering barriers to use and optimizing interactions with large models [10][11]. Future Projects and Expectations - The "New Wings" project will focus on the Japanese market, enhancing character offerings and increasing event activities to broaden audience reach. New games based on "New Wings" will be developed to attract a wider user base [12]. - "Dynasty Warriors 8" is expected to launch by the second quarter of 2026, with a focus on balancing gameplay and enhancing user experience to extend the game's lifecycle and encourage ongoing payments [13]. - There are high expectations for the continued growth of AI music products and the successful commercialization of other AI applications, as well as the performance of upcoming games like "Dynasty Warriors 8" and the expansion of the "New Wings" project [14]. Additional Important Insights - The company maintains a high gross margin, which has not decreased despite growth in scale [5]. - The strategic focus on user engagement and product iteration is seen as crucial for maintaining competitive advantages in both AI applications and gaming [4][11].