Summary of Century Tianhong's Conference Call Company Overview - Century Tianhong was established in 1994 and listed on the Growth Enterprise Market in 2017. The company collaborates with over 80% of national publishing houses, including the People's Education Press. Its core competencies lie in the development of supplementary educational content and research within schools, as well as nationwide distribution capabilities. [3][2] Industry and Market Position - The company’s products, including the Optimized Design series and the Gaokao Blue Book series, cover over 30 provinces and cities in China, and are included in the procurement catalog of 27 provinces, establishing a dominant market position. [2][3] - The business focuses on school environments, with large subscriptions (evaluation-type supplementary materials) covering over 60% of the business and small subscriptions (market-type) primarily in high schools, accounting for 75% of the high school segment. [5][2] Financial Performance - As of Q3 2025, the company has maintained stable growth. In 2026, increased sales investments are expected to impact profits, but the overall business remains resilient. Over 60% of the business is in the one-teacher-one-assistant model, which is less affected by strict policies on market-type books. [6][2] AI and Education Initiatives - Century Tianhong is actively integrating AI into education, launching its self-developed AI assistant "Xiao Hong Tutor" to enhance teaching effectiveness. The company is focusing on B2B and G2B business models and exploring commercial profitability paths through digital construction. [7][2] - The "Xiao Hong Tutor" has undergone multiple iterations and is currently in its 4.0 public beta version, with a growing user base. It collaborates with Beijing Normal University to develop core competency lesson plans and has added features like AI question generation. [4][9] User Engagement and Growth - The "Xiao Hong Tutor" has approximately 310,000 registered users, primarily teachers, with some schools conducting commercial pilot programs. Each account is priced at around 500-600 yuan annually. The "Pen Shen Composition" product has about 20 million registered users, with 1.2 million monthly active users, correcting over 40,000 essays monthly. [11][4] - The company plans to expand its business in the eastern regions and enhance sales channels for system-approved books, expecting incremental growth in 2026-2027. [10][2] Future Outlook - The company anticipates a stable market over the next decade, driven by increased educational investment and book pricing adjustments. Despite a declining birth rate, the market remains stable due to the baby boom from the 2016-2017 two-child policy. [5][2] - Century Tianhong aims to commercialize its AI products, achieving revenue in 2026 and establishing a competitive market position by 2027-2028. It is also exploring new AI-related business models and potential collaborations with leading institutions. [14][13]
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