海底捞20260119

Summary of Haidilao Conference Call Company Overview - Company: Haidilao International Holding Ltd. - Industry: Restaurant and Food Service Key Points and Arguments Financial Performance - In 2025, Haidilao's restaurant revenue experienced a slight decline, but overall group revenue increased due to growth in the Pomegranate series restaurants and takeout business, with an average selling price (ASP) slightly up compared to 2024 [2][4] - Profit in the second half of 2025 is under pressure due to rising raw material costs and table turnover rate challenges, impacting both profit margins and absolute profit figures [2][5] - The overall revenue for the group saw a small increase driven by the growth of the Pomegranate series and takeout services [4] 2026 Outlook - The outlook for 2026 is characterized as stable and conservative, with a slight increase in the number of stores and adjustments to closures based on actual performance [2][6] - The company aims to stabilize the table turnover rate based on 2025 levels and continue advancing the Pomegranate plan and smart middle platform construction [6][7] Management Changes - A management team adjustment was made to focus on the Pomegranate plan and smart middle platform development, with founder Zhang Yong returning as CEO, which will not alter the company's long-term strategy or existing policies [2][8] Takeout Business - Haidilao's takeout business saw a 100% increase in both revenue and profit in 2025, with plans to operate takeout as independent satellite stores and increase SKUs to enhance profitability [2][9] Brand Development and Competition - The expansion speed of the Yanjing barbecue brand has slowed due to intense market competition, lack of unique flavors and products, and customer dissatisfaction with service [2][10] - The company is exploring new areas through franchising, particularly in lower-tier markets, with good performance from franchise stores [3][18] Store Model Changes - The store model has changed, with a slowdown in the opening of new Yanjing stores due to unmet operational expectations and increased competition in the barbecue sector [11] - The average breakeven table turnover rate remains at approximately 2.5 times [16] Employee Costs and Marketing - Employee costs are expected to remain stable in 2026, with plans to optimize labor efficiency through kitchen upgrades [12] - Marketing expenses have increased significantly due to various promotional activities, and this trend will continue into 2026 [12] Innovation and New Brands - Innovative store types have performed well, with themes like fresh-cut and night snack showing increased customer engagement [13] - The "Pomegranate plan" focuses on developing new brands, with a shift towards collaboration with experienced external operators to reduce failure rates [19][20] Franchise Impact - The franchise business will contribute to the 2026 opening targets, although transitioning from direct to franchise operations may negatively impact overall revenue [21] - The franchise fee structure is generally fixed at over 10%, with adjustments based on individual store performance [22] Additional Important Information - The company plans to continue exploring partnerships with franchisees to enhance market coverage and brand influence [3][18] - The management is focused on maintaining a balance between direct and franchise operations to optimize revenue streams and minimize risks [21]