伟星股份(002003) - 2026年1月20日投资者关系活动记录表
WEIXINGWEIXING(SZ:002003)2026-01-23 04:00

Group 1: Industry Outlook and Market Position - The company maintains a cautious outlook on industry conditions due to the current international trade environment and consumer sentiment, despite improvements in order intake for winter apparel in Q4 2025 [2] - The company sees significant market potential in both buttons and zippers, with a stronger long-term growth outlook for zippers driven by increasing demand in sports, outdoor, and camping sectors [2] - The company's zipper market share is relatively small, with varying customer share percentages due to differences in customer compatibility and cooperation duration [3] Group 2: Competitive Landscape - Major competitors include international brands like YKK, which excel in brand recognition and global operations, while the company focuses on a "product + service" model to enhance customer experience [2] - The company has established strong competitive advantages in product diversity, fashionability, innovation, and supporting capabilities, responding to increasing demands from downstream apparel brands [2] Group 3: Marketing and Service Strategy - The company has over 50 sales subsidiaries and offices in key domestic markets, with design and R&D centers in cities like Shanghai and Shenzhen, enhancing its marketing and service capabilities [4] - Internationally, the company targets key markets in Europe and the U.S., as well as garment processing regions in Southeast Asia, creating a global marketing and service network [4] Group 4: Talent Development and Corporate Culture - The company emphasizes corporate culture and management team development as core competitive advantages, implementing various training programs to enhance employee skills and professional qualities [5] - Initiatives like mentorship and training programs are expected to elevate young talents to significant roles within the company [5] Group 5: Capital Expenditure and Financial Policies - Future capital expenditures will focus on projects related to fundraising, improving smart manufacturing levels, and expanding overseas production capacity, with a strong emphasis on risk control [6] - The company adheres to a sustainable development philosophy in its dividend policy, considering annual profits, future development needs, and shareholder interests when formulating profit distribution plans [7]