中国房地产：调研 - 一线城市市场情绪低迷-China Property_ China Housing Survey_ subdued sentiment in tier 1 cities

The top 3 factors that boost household confidence to buy properties are: 1) lower mortgage rates; 2) job promotion/salary increment; and 3) lower down-payment requirements (Figure 20Job prmtion/salry incemtas fcortbs nfidec). This is in line with our sector outlook, where we highlighted the mortgage rate cut is one of the key measures to property price stabilization, and a substantial mortgage cut by over 130bp or a mortgage subsidy of 130bp on existing mortgage balance (Rmb38trn) is needed to motivate hous ...