ELLASSAY(SH:603808)2026-01-29 02:20Company Overview: Geli Si (歌力思) Key Points Industry and Company - The report focuses on Geli Si, a company in the fashion retail industry, specifically addressing its performance and strategic adjustments in both domestic and international markets [1]. Core Insights and Arguments - Earnings Forecast: Geli Si has released its earnings forecast for 2025, expecting a net profit attributable to shareholders of 160-210 million yuan, a significant turnaround from a loss of 310 million yuan in the same period last year, indicating a strong recovery in profitability that exceeds market expectations [1]. - Overseas Business Recovery: The company has aggressively closed inefficient overseas stores under the IRO brand, leading to significant cost reductions and efficiency improvements. The overseas business, which previously faced nearly 200 million yuan in losses, has narrowed to a loss of only several tens of millions, becoming a core source of profit elasticity [2]. - Domestic Brand Performance: Geli Si's domestic brand matrix, including international brands such as self-portrait, Laurèl, and IRO, has shown exceptional performance, contributing to a comparable revenue growth of 1%-5%. Notably, self-portrait has continued its growth trend, with sales increasing by 30%-40% during the Double Eleven shopping festival. Additionally, the integration of IRO's supply chain in China has been effective, with its contribution reaching 70% [2]. Other Important Insights - The strategic decision to close underperforming stores and focus on profitable segments has been a critical factor in the company's turnaround, highlighting the importance of operational efficiency in the retail sector [2].