酒-主动调整改善供需矛盾-价稳量出行业寻底

Summary of the Wine Industry Conference Call Industry Overview - The wine industry is cyclical, with high gross margins and ROE, but investors believe it has not yet reached a "break and stand" phase, indicating a potential for future growth despite current revenue and profit declines [1][2] - The industry is currently facing a supply-demand imbalance, which is being actively addressed through price adjustments and consumer demand activation [1][2] Key Insights - Moutai's price has decreased from 1,800 RMB to 1,499 RMB since 2021, with expectations of a sales surge in 2025, indicating the discovery of new consumer groups and price stabilization [1][2][4] - The price of 1,499 RMB is seen as a potential bottom for the industry, suggesting a phase of stability where significant price cuts are no longer necessary [1][4] - The white wine industry has successfully activated consumer demand through trial and error and price adjustments, achieving a balance of volume and price without strong policy stimuli [2][3] Impact of Moutai's Pricing - Moutai's price changes significantly influence the entire white wine industry, providing a pricing reference for other brands and contributing to overall market confidence [4][5] - The stabilization of Moutai's price is crucial for the industry, as it indicates a nearing bottom and allows other brands to adjust their pricing strategies accordingly [5][6] Current Market Dynamics - The white wine industry is at a critical turning point, with a balanced volume-price relationship and good internal equilibrium, suggesting that 2026 will not be a bottom-seeking year but rather a period of growth [6][7] - Investors are encouraged to position themselves in the market, as the current conditions present a favorable opportunity for stock allocation [8] Future Outlook - The future trajectory of the white wine sector will largely depend on policy support and market demand. Strong policies could accelerate market growth, while a lack of support may require patience from investors [9] - Overall, the industry is in a volume-price balance state, with limited downside risk and significant upside potential, making it an opportune time for investment [9]