Apple(US:AAPL)2026-02-13 02:00Summary of Key Points Industry Overview - The smartphone industry in China experienced a significant decline in sales, with a year-on-year decrease of 23% in January 2026, primarily due to the high base effect from last year's subsidies and the impact of the Lunar New Year timing [1][2] - Overall market demand remains weak, but an improvement in sales is expected in February due to seasonal purchasing during the Lunar New Year [1] Company Performance - Huawei: Despite a 27% decline in sales, Huawei maintained a leading market share of 19%, attributed to aggressive trade-in offers and subsidies [1] - Apple: Apple was the only major brand to achieve growth, with an 8% increase in sales, driven by the strong performance of the iPhone 17, which qualified for government subsidies. Its market share rose to a five-year high of 19% in January [2] - OPPO: Experienced a 19% decline in sales, holding a market share of 16% [2] - Vivo: Saw a significant decline of 29% in sales, with a market share of 16% [2] - Xiaomi: Faced a 36% drop in sales, resulting in a market share of 13% [2] - Honor: Reported a 26% decline in sales, with a market share of 13% [2] - Other Brands: Combined, other brands experienced a 24% decline, holding a market share of 13% [2] Market Share Comparison - January 2026 market shares: - Huawei: 19% - Apple: 19% - OPPO: 16% - Vivo: 16% - Xiaomi: 13% - Honor: 13% - Other brands: 13% [2] - January 2025 market shares for comparison: - Huawei: 20% - Apple: 14% - OPPO: 16% - Vivo: 17% - Xiaomi: 16% - Honor: 14% - Other brands: 3% [1] Additional Insights - The data indicates a challenging environment for most smartphone brands, with only Apple showing resilience and growth amidst a declining market [1][2] - The aggressive strategies employed by Huawei, such as trade-in offers, highlight the competitive nature of the market and the importance of subsidies in driving sales [1]