消费洞察-如何看待2026年量贩零食连锁的成长性

Summary of the Conference Call on the Snack Retail Industry Industry Overview - The conference call focuses on the snack retail industry, particularly the leading companies, Mingming Hen Mang and Wancheng Group, which have entered a cost reduction and efficiency improvement phase since 2025 [2][3]. Key Insights and Arguments - Profit Margin Improvement: Both companies have seen significant profit margin increases, with Mingming Hen Mang's margin rising by 1.5-1.6 percentage points and Wancheng Group's by nearly 2 percentage points, primarily due to supply chain restructuring and optimization of consumer scenarios [2][3]. - Factors Driving Gross Margin Increase: - Increased retail scale leading to lower procurement prices [6]. - Higher proportion of private label products, which now exceeds 10% [6]. - Increased rebates from upstream suppliers since 2025 [6]. - Enhanced logistics and distribution efficiency, reducing transportation costs [6]. - Cost Reduction: The decrease in expense ratios is linked to reduced subsidies for new stores and gross profit for franchisees, although gross margin improvement remains the main driver of profit margin growth [5][7]. - Future Profit Margin Trends: The trend of profit margin improvement is expected to continue into 2026, albeit at a slightly reduced rate compared to 2025, driven by declining procurement prices for second and third-tier brands and an increase in private label product share [8][10]. Competitive Landscape - The snack retail industry currently has a stable competitive landscape with only two major players, both of which had over 20,000 stores by the end of 2025. This rapid expansion provides ample motivation and time for cost reduction and efficiency improvements [9][10]. - The industry is characterized by a significant performance elasticity, with potential growth rates exceeding 50% in the short term [14]. Long-term Growth Potential - Long-term expansion depends on available store opening space and the ability to sustain same-store sales growth. Both companies have substantial expansion potential in their respective stronghold regions and are beginning to enter first-tier cities [11]. - Same-store sales growth has been under pressure, with Mingming Hen Mang experiencing a slight decline in 2025. However, improvements are noted in the latter half of the year due to store upgrades and enhanced digital membership operations [12][13]. Importance of Digital Membership Operations - Digital private membership operations are crucial for long-term growth in the chain retail sector. By establishing a digital membership system, companies can better understand consumer needs, optimize product offerings, and enhance operational efficiency [13]. Conclusion - The snack retail industry is poised for continued growth driven by cost reduction and efficiency improvements, with a focus on enhancing same-store sales through digital membership strategies and store optimization. The competitive landscape remains favorable for the leading companies, providing a solid foundation for future expansion and profitability [14][16].