绿联科技(301606) - 2026年2月25日-2月27日投资者关系活动记录表

Company Overview - Shenzhen Ugreen Technology Co., Ltd. was established in 2012 and began its brand development by entering major domestic e-commerce platforms like Tmall and JD.com [1] - From 2013 to 2015, the company expanded globally by entering international e-commerce platforms such as Amazon and AliExpress, establishing a comprehensive sales network [1] - Between 2016 and 2019, Ugreen upgraded its R&D and design capabilities, creating a leading supply chain system and enhancing product lines [1] - From 2020 to 2023, the company focused on brand cultivation and local market strategies, leveraging technological innovation to enhance brand competitiveness [2] Product Categories - The core products in the transmission category include docks, data cables, network cards, card readers, and peripherals, which support various connectivity and data transfer functions [3] - Audio products, including headphones and microphones, are a stable growth area, with innovations aimed at enhancing user experience and meeting diverse needs [5][6] Brand Positioning - Ugreen is positioned as a leading global consumer electronics brand, with a mission to create value for users and contribute to social development [4] - As of September 30, 2025, Ugreen's products are sold in over 180 countries and regions, serving more than 300 million users and having over 30 million online brand fans [4] Market Strategy - The company employs a unified brand strategy, enhancing brand trust and loyalty while facilitating global expansion [4] - Ugreen's experience in platforms like Amazon has been crucial for launching new product categories, leveraging both online and offline channels for brand exposure and customer acquisition [7] User Demographics and Product Innovation - The current user profile for NAS products has expanded from primarily audiovisual users to include individuals, families, and businesses with diverse data storage needs [8] - Key drivers for new user acquisition include addressing data management pain points and enhancing data security and convenience [8] - Recent innovations in NAS products focus on user data security, ease of use, and intelligent management, with significant upgrades announced at CES, including AI integration [9]