汤臣倍健(300146) - 2026年3月30日投资者关系活动记录表

Group 1: Investor Relations Activity - The 2025 annual performance briefing was held online on March 30, 2026, from 15:00 to 16:00, targeting all investors [2] - The event was hosted on the Shenzhen Stock Exchange's "Interactive Easy Platform" [2] - Key company representatives included the General Manager Lin Zhicheng, Independent Director Liu Heng, Secretary of the Board Tang Jinyin, and CFO He Bailing [2] Group 2: Business Strategy and Focus Areas - In 2026, the company will continue to integrate e-commerce operations, focusing on interest e-commerce and cross-border e-commerce [2] - The operational strategy emphasizes high-quality content creation to empower platform operations and increase sales through self-controlled live streaming [2] - The product strategy includes strengthening new product investments, with multiple brands expanding into the Hong Kong market [2] Group 3: Challenges and Competitive Measures - The stagnation in online distribution and direct sales growth is attributed to changes in the external consumer environment, industry competition, and channel dynamics [3] - The company aims to enhance its core competencies in technology, product quality, brand strength, channel effectiveness, and service capabilities to consolidate and improve market share [3]