McCormick(MKC) - 2023 Q1 - Earnings Call Transcript

And our big game campaign during the quarter, our flavor pack version of Fortnite, the Floor is Flavor, had players navigating an immersive chicken wing shaped island and a volcano that's put Frank's RedHot and included in partnership with TGI Fridays and DoorDash, a free chicken wings offer. This was our best big game campaign, capturing over 1 billion impressions in North America. Our investments in brand marketing, merchandising and new products are proving to be effective in driving growth. In the Asia ...