Key Points Company and Industry * Company: Iron Mountain Incorporated (NYSE:IRM) * Industry: Information Management, Data Center, IT Asset Disposition Core Views and Arguments * Cross-Selling Success: Iron Mountain has a large installed client base and has been investing in new products and services to facilitate cross-selling. The company measures success through Project Matterhorn, which tracks cross-selling efforts week-to-week. * Project Matterhorn: A 150millionannualinvestmentaimedattransformingtheoperatingmodeltofocusoncommercialgrowth,includingaglobalcommercialoperation,globaloperationsfunction,andbusinessunits.∗∗∗NetPromoterScore(NPS)∗∗:NPSisanimportantmetric,butcustomersatisfactionandretentionarekeydriversofcross−sellingsuccess.NPSisconsideredalaggingindicator.∗∗∗PricingStrategy∗∗:IronMountainhasbeenimplementingrevenuemanagementstrategiestocapturethevalueitprovidestoclients.Thecompanyaimstomaintainabalancebetweenpricingandcross−sellingopportunities.∗∗∗ClutterAcquisition∗∗:TheacquisitionofClutter,aB2Cconsumerconciergestoragebusiness,providessynergieswithIronMountain′sexistingbusinessandexpandsitsmarketreach.∗∗∗DataCenterCapEx∗∗:IronMountainhasguidedto1.3 billion in CapEx this year, primarily driven by data center investments. The company expects to continue building out its data center platform based on demand and pre-leasing activity. * Asset Lifecycle Management (ALM): Iron Mountain's ALM business is growing, driven by organic growth, OEM relationships, and hyperscale decommissioning opportunities. The company aims to achieve $900 million in ALM revenues by 2026. Other Important Content * Record Management: Iron Mountain's global records and information management (RIM) business is the largest segment and is expected to grow at a mid-single-digit rate. * Conversion of Facilities: Iron Mountain is evaluating the conversion of some of its record management facilities to data centers, particularly in areas with limited data center capacity. * Component Pricing: Component pricing for data center equipment is expected to increase by 50% to 75% in 2024 compared to 2023, benefiting Iron Mountain's ALM business.