Gaia(GAIA) - 2023 Q3 - Earnings Call Transcript

I think second to what Jirka saying, we would be grandfathering or grandmothering either or how we say it, our existing members. So there is a retention play there in that we can promise our existing members they will stay on their existing monthly price point. And then by not touching our annual price point, it will create a bigger price difference between the monthly and annual membership, which we hope to SKU more conversions upfront or ongoing up to annual, because we see the churn rates on customer coh ...