DoubleVerify(DV) - 2024 Q1 - Earnings Call Transcript

Show-level transparency has been limited in programmatic CTV purchases, both in direct deals and, to a greater extent, in programmatic auctions, until now. Driven by advertiser demands, streaming publishers are warming up to selectively providing the more granular data and transparency needed to satisfy advertisers and significantly amplify DV's value in this premium-priced media landscape. As we mentioned on our last call, we have partnered with a leading streaming network to introduce a pioneering program ...