KELI(SZ:002892)2024-05-13 11:17Group 1: Company Overview - The company focuses on the research, production, and sales of motors and drive control systems, with a commitment to advancing in robotics, industrial automation, and artificial intelligence [5]. - Core competitiveness includes nearly 30 years of R&D and manufacturing experience in the motor and drive control system field, providing solutions for high-end global clients [2][3]. Group 2: Financial Performance - The company reported a high order fulfillment rate and capacity utilization, indicating a strong demand for newly developed products [4]. - Revenue growth is expected to come from emerging markets, particularly in small household appliances like air fryers and vacuum cleaners [4]. Group 3: Production and Expansion Plans - The company is actively advancing the construction of its production and R&D headquarters in Huizhou and plans to establish a factory in Thailand as part of its global expansion strategy [3][4]. - The production capacity expansion is aligned with the strategic layout to meet the demand for new products such as brushless DC motors and servo systems [3]. Group 4: Sales and Customer Relations - The sales model includes a direct sales approach through a self-owned sales network, with annual sales agreements established with most clients to ensure price and quality assurance [3]. - The company has established sales service points in key domestic regions and marketing representatives in the U.S. and Italy to enhance customer service [3].