Cre8 Direct(SZ:300703)2024-05-21 02:28Group 1: Company Performance and Market Strategy - The company has seen a continuous recovery in revenue, driven by market positioning and expansion efforts, particularly in North America, Europe, and Australia [1] - The rapid growth of cross-border e-commerce has significantly supported the company's performance [1] - The sports goods segment, led by the subsidiary Ruitefei, has shown outstanding performance since its establishment in 2015, focusing on building its own brand and independent platforms [2] Group 2: Impact of Events and Sales Performance - The 2024 Paris Olympics is expected to positively influence the sales of sports goods, with Ruitefei's sales in Q1 2024 showing significant growth compared to the same period last year [2] - Despite a slight decline in traditional export sales in 2023, the company has managed to perform well in a challenging market, attributed to the robust demand for its products and strong customer relationships [2] Group 3: Future Plans and Market Expansion - The company anticipates a warming trend in export orders for Q1 2024 and plans to cautiously expand production capacity in Southeast Asia based on market demand [2] - The company is exploring automation in production processes to enhance overall efficiency [2] - Domestic sales, while currently a smaller segment, are being developed through two cultural companies, focusing on both online and offline sales channels [2]