Group 1: Company Overview - The company has been a pioneer in the domestic sports nutrition industry since its establishment in 2001, focusing on innovation in sports nutrition products and digital sports technology services [3] - The company has participated in over 20 national-level projects and holds more than 100 authorized invention patents, showcasing its strong R&D capabilities [3][4] - The company has received multiple recognitions, including being named a key high-tech enterprise under the National Torch Program and a "Little Giant" enterprise in Beijing [4] Group 2: Marketing and Sales Strategy - The company employs a multi-channel marketing strategy, combining direct sales and distribution, with a focus on both competitive sports and the rapidly growing fitness market [5] - Significant investments will be made in brand promotion, technical solutions, and live-streaming sales, while maintaining a commitment to product quality [5] - The company plans to complete the second phase of its sports nutrition food manufacturing project in Gu'an within three years, enhancing production capacity [5] Group 3: Market Outlook - The Chinese sports nutrition market is projected to reach 6 billion yuan in 2023, with an expected growth rate of 21% over the next three years, significantly higher than the global average of 5% [6][7] - The industry is characterized by complete market competition, with local brands like Kangbiter gaining market share against previously dominant foreign brands [7] Group 4: Competitive Challenges - The company acknowledges that while low-price strategies can capture market share, they often compromise product quality and profit margins [8] - The focus will be on optimizing the supply chain and enhancing product competitiveness through strict quality control and increased R&D investment [8] Group 5: Digital Sports Technology Development - The company integrates sports nutrition with digital technologies such as big data and AI to provide comprehensive solutions for scientific training and nutrition [9][10] - It has developed three main product lines: scientific training management, smart nutrition management, and intelligent fitness management platforms [9] - The company aims to cultivate professionals in the sports nutrition field through educational initiatives, positioning digital sports technology as a strategic growth area [10]
康比特(833429) - 关于接待机构投资者调研情况的公告