海澜之家(600398) - 投资者关系活动汇总表(2)

Group 1: Financial Performance - In the first half of the year, the group purchasing custom business achieved a main business revenue of 1.093 billion yuan, a year-on-year increase of 24.56% [1] - The online channel generated a main business revenue of 1.505 billion yuan, reflecting a year-on-year growth of 9.85% [3] Group 2: Strategic Initiatives - The company is focusing on the "digital intelligence e-commerce" strategy, leveraging multi-dimensional communication channels to enhance product content and operational transformation [2] - The group is upgrading its professional attire business to a custom group purchasing model, expanding into workwear and school uniforms while enriching the product categories based on industry-specific dressing needs [1] Group 3: Investor Relations - The company has completed 1.7% of the 3 billion yuan convertible bonds conversion and will take measures to promote orderly conversion in the remaining year [1] - Investors are encouraged to visit the company for discussions and should apply for appointments through designated contact methods [2]