SPEG(600679)2022-01-19 10:48Group 1: Company Overview - Shanghai Phoenix has established a multi-category product system in the bicycle industry, focusing on foreign sales, adult bicycles for domestic sales, and children's bicycles for domestic sales [1][2] - The company has a strong foundation in the bicycle industry, with significant investments in lithium battery-assisted bicycles and high-end bicycle products [2] Group 2: Product Development and R&D - The company is expanding its R&D team to 42 members, focusing on product development and market application for lithium battery products [2] - Shanghai Phoenix has launched multiple lithium battery products and is in the process of establishing a comprehensive product system [2] Group 3: Market Strategy - The company is actively transforming its marketing channels, expanding from traditional platforms like Tmall and JD to newer content marketing models on Douyin and Xiaohongshu [2] - In the export market, mountain bikes and sports bikes account for 60% of total exports, while domestic sales of these products make up 50% [2] Group 4: Cost Control and Competition - The company is closely monitoring raw material price increases and has adapted its procurement system to mitigate cost impacts [3] - Shanghai Phoenix is a leading player in the bicycle industry, competing primarily with brands like Giant and Yung Chi in high-end products, and with Goodbaby in the children's product segment [3]