水星家纺(603365) - 投资者关系活动记录表（2022年二季度）

Financial Performance - 2021 revenue reached 3.799 billion yuan, a year-on-year increase of 25.19% [1] - Net profit attributable to shareholders in 2021 was 386 million yuan, up 40.55% year-on-year [1] - Gross profit margin of main business in 2021 was 38.01%, an increase of 2.7 percentage points [1] - Q1 2022 revenue was 806 million yuan, with a growth rate of 12% year-on-year [2] - Q1 2022 net profit attributable to shareholders was 85 million yuan, up 7.36% year-on-year [2] Operational Strategies - Implemented decentralized production, logistics, and sales to ensure normal operations during the pandemic [2] - Utilized new retail tools like cloud stores and live streaming to mitigate sales losses [2] - Focused on "Good Quilts, Choose Mercury" brand strategy, optimizing product structure and SKU [2] - Planned to increase the proportion of quilt products, currently accounting for over 45% [4] Digital Transformation - Promoted digital technology infrastructure construction, including unified user account systems [3] - Advanced digital construction in retail and distribution channels, integrating online and offline operations [3] - Implemented supply chain digitalization, establishing visual models for inventory and production progress [3] - Built a big data analysis system, integrating data across marketing, supply chain, and finance [3] Channel Development - 2021 online channel revenue from Tmall, JD, and Vipshop accounted for 90% of total online sales [4] - Established self-broadcasting teams and dedicated live streaming bases for major platforms [4] - Started TikTok stores in the second half of 2020, focusing on brand self-broadcasting [4] Product Development - Enhanced product quality and optimized product structure to improve gross margin [2] - Focused on product innovation in appearance, comfort, and functionality to create competitive products [2] - Strengthened R&D and promotion of high-end products using materials like down, silk, and long-staple cotton [3] Market Positioning - Differentiated through core quilt products with technological and functional innovations [4] - Aimed to occupy consumer mindshare through improved sales services, product quality, and consumer experience [4]