香飘飘(603711) - 香飘飘关于接待机构投资者调研情况的公告

Group 1: Investor Meeting Overview - The company conducted investor meetings in May 2023 through both in-person and phone interactions [1] - A total of 80 investment institutions participated in the meetings, including notable names like Tianfeng Securities and China Universal Asset Management [2] Group 2: Revenue Growth Factors - Revenue for the first four months of 2023 showed a year-on-year increase, attributed to improved external market conditions and effective strategy execution [3] - The low performance base from the same period last year also contributed to the growth [3] Group 3: Business Operations - The company has approximately 400,000 distribution points and plans to focus on deepening existing channels rather than aggressively increasing the number of stores [5] - The company aims to enhance channel management by selecting suitable distributors and focusing resources on high-performing outlets [6] Group 4: Product Development and Marketing - The company is actively promoting its MECO fruit juice tea brand, linking it with snack consumption to broaden market appeal [7] - New product development is driven by a "product manager system," involving consumer participation throughout the process [8] - The company plans to enhance its frozen product offerings and increase the number of frozen display points in 2023 [14] Group 5: Future Strategies - The company is focusing on long-term strategies for its ready-to-drink business, with a goal to build a dedicated sales team over three years [9] - The introduction of bottled products aims to complement existing cup-based offerings, catering to different consumer scenarios [10] - The success of the MECO fruit juice tea has reinforced the company's commitment to the ready-to-drink segment, emphasizing product differentiation and long-term brand investment [11] Group 6: Risks and Investor Advisory - The company advises investors to refer to official announcements on the Shanghai Stock Exchange for accurate information and to remain cautious regarding investment risks [16]