Ganso(603886)2024-01-11 07:34Group 1: Pricing Strategy and Market Analysis - The company's overall price increase has averaged around 10% annually over the past few years, considering various costs including raw materials and labor [2] - As of the end of October, the membership count reached 11 million, with nearly 60% being female, and the age distribution shows a significant concentration in the 30-40 age group [2] Group 2: Consumer Behavior and Product Usage - 60%-70% of cake purchases are for birthday celebrations, with approximately 20% for children and 25% for spouses, while 30%-40% are for social gatherings [3] - The company has identified its customer base primarily as female and family-oriented consumers [2] Group 3: Production Capacity and Expansion Plans - The company operates two factories in Shanghai and Sichuan, which currently meet operational demands with potential for future capacity enhancement [3] - Future expansion plans do not mandate a strict annual increase of 30-40 stores, but adjustments will be made based on market maturity and delivery service capabilities [3] Group 4: Revenue Recognition and Financial Management - The company utilizes third-party actuarial firms to model and estimate the conversion of unutilized gift card liabilities into recognized revenue [3]