KEDA GROUP(SH:600986)2020-12-29 11:16Group 1: Company Overview - Hangzhou Zhiwen Internet Management Partnership is set to become the controlling shareholder through a private placement and transfer of 80 million shares, resulting in a 26.69% ownership post-issuance [2] - The company plans to change its name to "Zhiwen Internet Group Co., Ltd." following the completion of the business registration [2] Group 2: Fundraising and Financial Strategy - The company aims to raise 1.5 billion CNY through a private placement, with allocations of 303 million CNY for an intelligent marketing platform, 768 million CNY for a short video marketing ecosystem, and 429 million CNY for repaying bank loans and enhancing liquidity [3] - An employee stock ownership plan (ESOP) is proposed, involving 8.1014 million shares with a fundraising cap of 19.6865 million CNY, aimed at aligning interests between employees and shareholders [3] Group 3: Business Development and Future Plans - The subsidiary, Pairui Weixing, will focus on information flow advertising, enhancing collaboration with major media platforms like Toutiao and Tencent [4] - The intelligent marketing platform will integrate existing data management and user management tools to improve operational efficiency and support digital marketing growth [5] - The partnership with Hangzhou Zhiwen Internet is expected to enhance the company's core competitiveness and facilitate collaboration in capital and resource utilization [6] Group 4: Performance and Growth Outlook - The company anticipates stable growth in performance, supported by technology enhancements and shareholder empowerment in business development [7] - The employee stock ownership plan is designed to bind the core management team, promoting a shared interest in the company's success [7]