丽人丽妆(605136) - 关于接待机构调研的公告

Group 1: Financial Performance - In 2021, the company achieved a revenue of 4.155 billion CNY, with a net profit attributable to shareholders of 411 million CNY, representing a year-on-year growth of 20.99% [3] - The company's gross profit margin increased to 36.46% [3] - The company proposed a cash dividend of 2.1 CNY per 10 shares, totaling 84.3959 million CNY, which exceeds the previous year's distribution [3] Group 2: ESG and Sustainability - The company released its first ESG report in 2022, aiming to demonstrate its commitment to corporate governance, business operations, employee protection, social welfare, and environmental protection [4] - The company plans to continue enhancing its ESG governance and focus on sustainable development [4] Group 3: Marketing and Brand Development - As of December 31, 2021, the company operated 33 Douyin stores and was recognized as a top brand service provider on the platform [4] - The company will increase investment in emerging marketing platforms like Douyin, expanding store numbers and enhancing advertising efficiency [4] - The company collaborates with over 60 brands across various beauty segments, maintaining a stable partnership base [5] Group 4: Product and Brand Expansion - The company is expanding its product categories beyond beauty and personal care to include food, maternal and infant products, and apparel [6] - The company has launched its own brands, such as Meiyitang and Yuru, and invested in emerging brands to fill market gaps [6] Group 5: Competitive Advantage and Future Strategy - The company's core competitive advantages include a broad brand partnership base, effective marketing capabilities, and advanced IT systems [7] - In 2022, the company aims to ensure continuous growth of existing brands while exploring new brands and categories [7] - The company will enhance its operational efficiency and explore sustainable business models on new platforms [8]