SINEE(SH:688395)2023-12-01 10:36Group 1: Industry Focus - The company's key downstream industries include hoisting machinery, logistics equipment, petrochemicals, wire and cable, plastic machinery, textile machinery, woodworking machinery, air compressors, CNC machine tools, printing machinery, and packaging machinery [1][2]. Group 2: Product Offerings - The main servo system products include EA350, EA300E, EA190E, EA190, EA196, EA180, EA180E, and EA180P, with customers primarily in logistics, photovoltaic, printing and packaging, textile, intelligent vehicle, brewing robots, and stage lighting equipment industries [2]. Group 3: Overseas Market Development - The company's overseas market is mainly distributed in Southeast Asia, South Asia, the Middle East, Africa, and the CIS, with export products primarily being inverters and servo systems. In 2023, the company expanded its overseas sales team and achieved a certain degree of sales growth compared to the previous year, although the overall sales scale remains small [2]. Group 4: Core Competitiveness - The company's core competitiveness is reflected in four aspects: 1. Focus on core technology and new product development, maintaining a strategy of technological leadership and product innovation [3]. 2. A team of industry application experts who can customize solutions based on customer needs [3]. 3. Establishment of service centers in 28 major industrial cities across the country to provide timely and professional service [3]. 4. A complete supply chain system ensuring timely response and delivery to customer demands [3]. Group 5: Technology and Market Position - The company has no significant differences in underlying technology compared to peers but does have differences in market presence, brand, customer customization capabilities, and application technology development [3]. Group 6: Real Estate Investment - The company is in the process of purchasing property in Bao'an District, Shenzhen, which is expected to enhance brand image and attract talent, currently under construction and not yet delivered [3]. Group 7: Pricing and Profit Margins - Product pricing is influenced by market competition, and the company aims to maintain gross margins through continuous innovation and cost reduction strategies [3]. Group 8: Talent Acquisition Strategy - The company emphasizes talent acquisition and training, with ongoing recruitment planned for sales, R&D, quality, and cost teams [3]. Group 9: Future Growth Strategies - Future growth is expected to come from the development of key industries, promotion of new products, breakthroughs in overseas channels, and exploration of emerging fields in servo systems [3].