深康佳A(000016) - 深康佳A调研活动信息

Group 1: Business Strategy and Operations - The company has transferred its multimedia business, including color TVs, to Shenzhen Konka Electronics Technology Co., Ltd., establishing a foundation for introducing external resources and implementing mixed-ownership reform [2] - A three-tier R&D system has been established, focusing on the "Konka Research Institute - Multimedia R&D Center - Professional Design Institute," with increased investment in R&D and the introduction of high-level talents [2] - The acquisition of Xinfei is aimed at leveraging its strong brand, loyal customer base, and R&D capabilities in refrigeration products, facilitating rapid expansion in the white goods sector [4] Group 2: Partnerships and Collaborations - Alibaba has invested in Konka's subsidiaries responsible for internet user operations and the KKTV brand, which is expected to enhance the company's internet business strategy [4] - The company has engaged in mergers and joint ventures to expand into emerging sectors such as comprehensive water treatment, recycling, new materials, and semiconductors, achieving certain results [4] Group 3: Brand Development and Marketing - The brand's youthfulness is being enhanced through fan marketing, with a new generation idol, Lu Han, as the spokesperson for Konka TVs [4] - The company is actively promoting the "Konka + Xinfei" dual-brand strategy to strengthen its position in the white goods market [4] Group 4: Project Development and Future Plans - The company has launched multiple industrial park projects in locations such as Chuzhou, Yibin, Nanjing, and Suining, with ongoing negotiations for additional projects [4] - Future plans include improving operational levels and expanding the speed of new project development [5]