DEEJ(SZ:000423)2022-12-03 10:16Group 1: Marketing and Product Development - The company is focusing on modernizing its marketing strategies to adapt to changes in consumer purchasing channels, emphasizing the importance of innovation and new product development centered around traditional Chinese medicine [2][3] - The company aims to develop "Ajiao+" products to better serve consumers and expand its market reach [3] - The company is committed to enhancing research and development, including clinical studies to validate product efficacy, with projects like the integration of one million cases of compound Ajiao syrup [4] Group 2: Pricing and Market Strategy - The pricing of Ajiao products is expected to remain stable this year, but adjustments will depend on market conditions and external factors [3] - The company recognizes that Ajiao's daily consumption price is lower than other health products like cordyceps and bird's nest, which may influence pricing strategies [3] - The pricing strategy will consider market factors, product characteristics, and the scarcity of raw materials [4] Group 3: Research and Development Focus - The company is advancing in both consumer-oriented and clinical research, focusing on new product development and pharmacological validation [4] - Research efforts include improving product standards, production processes, and quality enhancement [4] - The company is exploring the potential of synthetic alternatives for Ajiao, although current capabilities are limited [4] Group 4: Industry Standards and Legal Protection - The company is actively working to combat counterfeit products through legal means and by promoting industry standards [5] - There is a belief that establishing industry standards will help regulate the market and support the company's growth [5] Group 5: Future Directions - The company is considering the integration of biological drugs into its product line, with a 49% stake in a new venture to enhance product offerings and market presence [5] - The focus will be on leveraging international platforms for broader market access and product diversification [5]