DEEJ(SZ:000423)2022-12-03 09:11Group 1: Company Overview - The overall business operation of Dong'e Ejiao Co., Ltd. is stable in 2018, which is a key year for the company's "13th Five-Year Plan" development [2] - The company will continue to focus on its core business of Ejiao, promoting Ejiao cultural marketing and value recovery projects [2] - The company aims to enhance the comprehensive value of donkey resources through live donkey cycle development and experiential marketing [3] Group 2: Product Development Strategy - Dong'e Ejiao is pushing for cultural marketing and value recovery, targeting high-end health supplement consumers [3] - The company is innovating its product offerings, including the introduction of compound Ejiao products aimed at dual nourishment of Qi and blood, breaking traditional perceptions of "medicinal" products [3] - Increased investment in research and clinical validation is planned to enhance product specifications and improve customer experience [3] Group 3: Sales Performance - The sales situation of the company's products is stable, particularly during the peak season for Ejiao supplements [3] - The 12th Ejiao Nourishing Festival was held on December 22-23, 2018, attracting medical experts to discuss the inheritance and modernization of traditional Chinese medicine [3] Group 4: Shareholder Confidence - China Resources increased its stake in Dong'e Ejiao from November 6 to 19, 2018, reflecting confidence in the company's future development and recognition of its value [4]