DEEJ(SZ:000423)2022-12-07 08:24Group 1: Company Development and Product Strategy - The company has a dual focus on domestic and international raw material sourcing, enhancing the value of donkey hides through live-cycle development [2] - Small molecule Ejiao has shown good market potential through trial sales in direct stores and e-commerce [2] - The company has become the top health supplement brand on Taobao and plans to expand its e-commerce business further [2] Group 2: Research and Development - Collaborations with Japan's pharmaceutical university and Chinese Academy of Sciences are underway to validate Ejiao's efficacy in skin hydration and anti-smog effects [3] - Research on Ejiao's benefits for pregnant women and fertility has been initiated with international research centers [3] - Over 3,000 cancer anemia samples have been studied, showing that Ejiao can help prevent neutropenia during chemotherapy [3] Group 3: Internet Strategy and Marketing - The company ranks highly in online sales of mid-to-high-end health products and has established a dedicated e-commerce division [4] - Targeted marketing strategies focus on high-end consumers, utilizing traditional cultural values to engage younger demographics [4] - Small molecule Ejiao will undergo testing in Guangzhou, targeting young professional women in major cities [4] Group 4: Quality Control and Supply Chain Management - The company has established 20 demonstration bases for donkey breeding to ensure raw material quality and traceability [5] - Strict internal quality control standards exceed national requirements, and the company participates in drafting national quality standards for Ejiao [5] - The company is transitioning from a health product provider to a health service provider, enhancing consumer access to product quality information [5] Group 5: Cultural Value and Consumer Engagement - The company aims to create a health management chain that educates consumers about Ejiao's cultural significance and benefits [6]