DEEJ(SZ:000423)2022-12-07 09:06Group 1: Direct Sales Business Progress - The company is preparing a team and designing a direct sales plan for its direct sales business [1] - The development of direct sales will positively impact the expansion of product sales channels and scope [3] Group 2: Raw Material Resources - The overall trend of donkey resources is declining due to agricultural mechanization and urbanization [3] - Local government has introduced supportive policies to promote the donkey industry [3] - The company has innovated a new model for the circular development and utilization of live donkeys to enhance their economic value [3] - The company is increasing efforts to develop foreign raw material resources while leveraging existing import countries [3] Group 3: Product Sales Situation - Ejiao: Limited overall production due to raw material constraints; revenue is steadily increasing as the consumer base expands to new and high-end groups [3] - Compound Ejiao Syrup: Comprehensive analysis and evaluation were conducted in 2014, leading to repositioning in price, specifications, and channels to enhance market competitiveness [4] - Peach Blossom Ejiao Cake: Adjustments in price and specifications were made in response to rising raw material costs; marketing will focus on key markets in Shandong and Beijing, with plans for national expansion [4]