DEEJ(SZ:000423)2022-12-07 09:32Group 1: Product Development and Market Strategy - The company has launched a new category of oral beauty products with a price of 1,099 RMB per 30 grams, targeting the high-end market through premium retail channels [2] - The company is conducting pilot tests in Guangzhou and Shanghai to assess consumer acceptance and product stability in high-temperature and high-humidity environments [2] - The company is building two networks: a downstream marketing network and an upstream raw material network, with the latter being a long-term project due to the current shortage of donkey hide resources [3] Group 2: Pricing Strategy and Market Position - The retail price of donkey-hide gelatin has increased from 400 RMB to around 800 RMB per pound, indicating a shift towards a higher-end consumer demographic with greater brand loyalty [3] - The company has been conducting detailed planning and measurement for price adjustments over the past eight years, considering factors such as raw materials, industry trends, and consumer acceptance [3] - The company is confident in its market expectations, product strength, brand power, and service quality [3] Group 3: Regulatory Environment and Quality Standards - The company anticipates that the future modification of national quality standards will favor high-quality enterprises, enhancing their competitive edge [4] - The trend towards stricter standards in advanced economies, as seen in the U.S. during the 60s and 70s, is expected to influence China's regulatory environment positively [4] - Improvements in production processes and product quality standards will increase consumer trust in the company's products [4]