Group 1: Company Strategy - The company acquires content resources primarily by purchasing copyrights from content suppliers and participating in film and television productions, establishing a digital program content library of millions of hours [3]. - In 2014, the company planned to raise 6.5 billion CNY through a private placement, with 1.5 billion CNY allocated to upgrade the existing media asset production center system, enhancing investment in quality video content copyrights [3]. Group 2: Fund Utilization - Of the total raised funds of 653.609 million CNY from the private placement, 151.5 million CNY will be used for the media asset content center construction project, focusing on upgrading the existing production center system, directly purchasing content copyrights, and participating in film and television productions [3]. - The investment aims to strengthen the upstream content resource library, continuously increase the reserve of quality video copyright content, and meet the growing user demand, thereby enhancing the company's competitiveness [3]. Group 3: Future Development Plans - The company plans to leverage its advantages by deeply integrating resources in content, channels, platforms, operations, and management, adhering to the combination of "industry and capital" and "network platforms and content applications" [3]. - The focus will be on developing "new networks and new media," accelerating internal growth and external expansion, and continuously enhancing core competitive advantages to achieve vertical integration in the new media industry chain centered around video [3].
华数传媒(000156) - 2015年5月21日投资者关系活动记录表