Changhong Meiling (SZ:000521)2022-12-08 03:01Group 1: Industry Overview - The home appliance industry is experiencing significant turmoil and adjustment, moving from a phase of rapid growth to one of micro-growth or decline, leading to increased competition and potential irrational market behavior [2][3]. - In the first half of 2015, the overall market capacity of the industry showed a decline, with intensified competition among brands [3]. Group 2: Company Strategy - The company is committed to a "product leadership" strategy, focusing on high-end transformation and maintaining a strong emphasis on smart and variable frequency products [3][4]. - The company has increased its research and market promotion efforts for precise variable frequency technology, aiming to maintain technological leadership [3]. Group 3: Product Performance - As of June 2015, the sales proportion of variable frequency refrigerators exceeded 20%, establishing a solid foundation for the company's future development [3]. - The company announced the cessation of production for refrigerators with a capacity of 260L and above that are not variable frequency, enhancing its brand and product image [3]. Group 4: Investment Strategy - The company has subscribed to the Hongyun New Generation Information Technology Venture Capital Fund, which focuses on smart home appliances, cloud computing, and big data projects, aligning with the company's smart strategy [4]. - The investment in the fund is limited to a partnership role, ensuring that risks remain controllable [4].