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长虹美菱(000521) - 2015年2月11日投资者关系活动记录表

Group 1: Industry Competition and Trends - The home appliance industry is experiencing intensified competition due to the emergence of new business models and product forms in the internet era, leading to a noticeable trend of aggressive growth and market erosion [2][3]. - The company is focusing on the transformation and upgrading of its product structure, with a strategic emphasis on smart products and variable frequency products as future directions [3]. Group 2: Product Development and E-commerce - In 2014, the company launched CHiQ refrigerators and air conditioners, with multiple models already available in the market, enhancing brand and product image through the establishment of CHiQ experience stores [3]. - The company reported a significant increase in e-commerce sales, with a 215% year-on-year growth in refrigerator sales through emerging channels in 2013, indicating a strong commitment to expanding its e-commerce business [3]. Group 3: Future Goals and Information Disclosure - The company's operational goals for 2015 will be detailed in the 2014 annual report, with a reminder for stakeholders to pay attention to the relevant announcements in designated information disclosure media [3]. - The company adheres strictly to information disclosure regulations, ensuring that all disclosed information is true, accurate, complete, timely, and fair, with no significant undisclosed information leaks [4].