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学大教育(000526) - 厦门紫光学大股份有限公司2020年10月15日、16日投资者关系活动记录表
XUEDAXUEDA(SZ:000526)2022-12-04 06:54

Group 1: Company Overview - The company has been deeply involved in the education industry for nearly 20 years, establishing a strong brand advantage [3] - It has built a nationwide network of learning centers, achieving a comprehensive national layout and scale advantage [3] Group 2: Teacher Training and Quality - The source of teachers primarily comes from those with a background in normal education, ensuring professional training in teaching methods [2] - The company has a tiered training system for employees, aimed at continuously providing high-quality teaching staff [2] Group 3: Profit Enhancement Strategies - The company plans to add a total of 176 teaching centers across various target cities within the next three years, equipped with advanced teaching facilities [2] - It aims to diversify product offerings and enhance service and teaching capabilities [2] - The implementation of an OMO online education platform will empower offline education and increase revenue from training services [2] Group 4: Personalized Tutoring Model - The company employs a "6-to-1" personalized tutoring team, which includes educational consultants, subject teachers, learning managers, psychological consultants, accompanying teachers, and a personalized research group [2] - The tutoring strategy is tailored to each student's unique characteristics and learning situations through six key steps [2] Group 5: Competitive Advantages - The company has pioneered a personalized "one-on-one" tutoring model, allowing for customized tutoring plans based on student needs [3] - It utilizes three main customer acquisition methods: online channels, offline promotional activities, and word-of-mouth conversion [3] Group 6: OMO Model and Online Education - The OMO teaching model integrates online and offline education, enhancing class frequency and providing more online delivery products [3] - The company plans to upgrade its online systems and develop new functionalities to create a comprehensive OMO online education platform [3]