Tianfu Culture Tourism(SZ:000558)2022-12-06 23:34Group 1: Company Strategy and Business Layout - The company has accumulated extensive experience in residential and commercial real estate development over the past 22 years and has diversified into the sports industry since 2013 [4]. - The company established a "416 development strategy" for the sports industry, focusing on marketization, internationalization, networking, and securitization [5][7]. - The company aims to create a sports industry ecosystem composed of synergistic enterprises through the development of six major platforms [7]. Group 2: Marketization and Internationalization - Marketization is essential for the reform of China's sports industry, with significant policy arrangements made by the government, including the decoupling of the Football Association and the cancellation of administrative approvals for commercial events [5]. - The company has made substantial internationalization efforts, including the acquisition of the Asian Professional Basketball League and hosting international events like the Stankovic Continental Cup [6]. Group 3: Financial and Insurance Platforms - The company has established a sports financial platform that includes a sports industry fund, sports lottery, and sports insurance, with a notable collaboration with Dongbang Insurance [8]. - A 5 billion fund was initiated in collaboration with local governments to support the development of the sports industry [8]. Group 4: Sports Events and E-sports - The company has organized various sports events, including the WBC World Boxing Championship and the International Darts Tournament, and plans to host major e-sports events like the "League of Legends" competition [10][11]. - The e-sports division focuses on three main areas: e-sports events, self-media, and mobile games [10]. Group 5: Sports Education and Training - There is a growing demand for sports training, particularly in football, with plans to establish an international football school covering professional training, youth training, and summer camps [16]. - The company is actively involved in sports education, recognizing it as a significant market opportunity [16]. Group 6: Market Potential and Future Outlook - The sports industry is projected to reach a market size of 3 trillion by 2020, necessitating the participation of numerous companies to support this growth [21]. - The company anticipates that short-term revenue generation will come from event investments, while mid-term growth will be driven by sports education and e-sports [17]. Group 7: User Engagement and Technology - The company has developed a sports network platform with 2.2 million activated users, aiming to create a true O2O closed loop for user engagement [14][15]. - The company is also focusing on enhancing its APP to improve user experience and data monetization, with expectations that it will account for 15-20% of revenue in the future [19].